Chasebaits The Swinger Lure Made to have a unique tail action that rotates and beats at all speeds. Even on the ultra slow retrieve the new swivel tail allows the lure to swim and wobble when other…
Bite Science Jerk Minnow Soft Plastics The Jerk Minnow is a natural minnow design with a fish-catching motion featuring Bite Science's Max Action Formula. Combined with Trigger Scent and an XT…
TT Lures DemonZ Jigheads TT DemonZ jigheads are hand-painted jigheads with realistic 3D eyes, allowing you to match the hatch or stand out from the school. DemonZ are built on quality Gamakatsu…
5cm Rapala Shadow Rap Fat Jack Deep Lure The true ‘Jack of All Trades’, the long-casting Shadow Rap® Jack Deep is a must have for all tackle boxes. The long-casting Shadow Rap® Jack Deep dives down…
75cm Rapala Original Giant Lure Instant storytelling erupts every time anglers get near this massive replica of Rapala’s most famous lure. Makes for a natural centerpiece in any bar, man-cave, pool…
Bite Science Mad Minnow Soft Plastics Fish go mad for the Mad Minnow! A lot of "Bite" Science has gone into the design and profile of this minnow style soft plastic. The tight and slender shape means…
True development in lure genres comes along rarely, but the Zerek flat shad takes the traditional paddle-tail plastic and turns it into an awesome fishing weapon. Designed to be a snagless…
TT Lures DemonZ Jigheads TT DemonZ jigheads are hand-painted jigheads with realistic 3D eyes, allowing you to match the hatch or stand out from the school. DemonZ are built on quality Gamakatsu…
Storm Wild Eye Twitching Nipper Lures The Storm Twitchin Nipper Soft Plastic With VMC Hook is one of the most realistic shrimp, nipper or yabbie imitations on the market. This scented sinking…
TT Lures Hidden Weight System (HWS) Hidden Weight System (HWS) jigheads present a lure with a neutral, more enticing and natural decent. In tough conditions this can mean the difference between a…
TT Lures HeadlockZ Finesse The HeadlockZ Finesse jighead is built on a fine wire, Japanese chemically sharpened hook for maximum penetration on light lines and with light drag settings. Features the…
8 Inch Storm R.I.P Curly Tail Lure A big bait equals a big fish - it's as simple as that; and the R.I.P. Curly Tail from Storm is up there with the biggest. This unrigged soft bait produces a strong…
10cm Rapala X-Rap Magnum Cast Lure Built heavy and aerodynamic for extreme casting distances and stability, the Rapala® X-Rap® Magnum® Cast performs in the most demanding saltwater fishing…
Zman Mulletron Unrigged Soft Plastics Imitate the most prolific inshore forage fish with the ZMan Mulletron! The ZMan Mulletron is a realistic mullet profile that appeals to a wide variety of fresh…
TT Lures Tournament Series Built on tough Gamakatsu hooks, these jigheads have been developed to excel in nearly every fishing application. Each jighead is hand-finished to provide consistent…
TT Lures Hidden Weight System (HWS) Hidden Weight System (HWS) jigheads present a lure with a neutral, more enticing and natural decent. In tough conditions this can mean the difference between a…
Bite Science Creepy Critter Soft Plastics This little critter creeps along the bottom and turns predators to prey as they cannot resist a bite. The Creepy Critter has multiple appendages made from a…
MEPPS LURES AGLIA-E BRITE Stand out with Aglia-e Brite! The Aglia-e Brite are new spinners that include two major developments: the intensity of the chromatic signal of their blade and the…
Zman 3 Inch Slim Swimz The ZMan 3" Slim SwimZ is the big brother of the 2.5" version, taking this extremely popular baitfish profile and under hooked, lively paddle tail and upsizing it for…
Storm 360GT Coastal Biscay Shad Soft Body Lure With its articulated body and head, the 360GT Coastal Biscay Shad swims with a significantly enhanced life-like action to that of most other baits. The…
Storm RIP Multi-Depth Screw System 5 Piece Refill Pack - 5 x Medium Screws Change your weight, not your bait! The R.I.P. Multi-Depth Screw System allows the angler to customize the sinking rate and…
Mustad Inkvader Octopus Soft Bait Lure Winner of the prestigious John Dunphy Award for Innovation at the 2019 AFTA Show, the Mustad InkVader is a revolutionary TPE octopus soft bait that is built to…
Jarvis Walker Pearl Belly Razorback Squid Jig Jarvis Walker Razorback Squid Jigs in the Pearl Belly finish are popular with squid hunters who know how the pearl finish drives squid wild. Razorback…
FISH INC LURES RIGHT WING 120MM The Right Wing is a super-realistic pilchard / sardine size sinking stickbait, rigged with heavy duty Owner singles for a sure hook set and easier handling for catch…