23cm Storm R.I.P. Shad Lure Rest in pieces... shad. Even before Storm committed the R.I.P. Shad to the water, they had already signed its death warrant – that’s how confident of this bait those crazy…
6 Inch Storm R.I.P Curly Tail A big bait equals a big fish - it's as simple as that; and the R.I.P. Curly Tail from Storm is up there with the biggest. This unrigged soft bait produces a strong body…
Zman 4.5 Inch Mulletron LT Rigged Lure With an ICAST award for best soft plastic you know that the ZMan Mulletron LT is going to turn heads and catch fish. This innovative top hook, line-through…
8 Inch Storm R.I.P Curly Tail Lure A big bait equals a big fish - it's as simple as that; and the R.I.P. Curly Tail from Storm is up there with the biggest. This unrigged soft bait produces a strong…
ZEREK ABSOLUTE SHRIMP The Absolute Shrimp is a clever addition to the shrimp family of Zerek lures. Pre-rigged on a weighted hook and designed to be retrieved like a fleeing shrimp The…
Storm Biscay Coast Shad Soft Body Lure The Storm Biscay Coast Shad is slightly lighter than the standard Biscay Shads. With its articulated body and head, the 360GT Coastal Biscay Shad swims with a…
Bite Science Mad Minnow Soft Plastics Fish go mad for the Mad Minnow! A lot of "Bite" Science has gone into the design and profile of this minnow style soft plastic. The tight and slender shape means…
Storm 360GT Coastal Biscay Shad Soft Body Lure With its articulated body and head, the 360GT Coastal Biscay Shad swims with a significantly enhanced life-like action to that of most other baits. The…
True development in lure genres comes along rarely, but the Zerek flat shad takes the traditional paddle-tail plastic and turns it into an awesome fishing weapon. Designed to be a snagless…
ZMAN 6" DARTERZ SOFT PLASTIC FISHING LURES Designed in conjunction with US elite inshore angler Captain C.A. Richardson, the 6-inch DarterZ features a slender profile and forked tail that mimics…
Zman 3.5 Inch Trick Swimz A tail action that needs to be seen to be believed! ZMan's 10X Tough, super-soft and flexible ElaZtech material allows the 3.5" Trick SwimZ to have a long thin tail…
Bite Science Mad Minnow Soft Plastics Fish go mad for the Mad Minnow! A lot of "Bite" Science has gone into the design and profile of this minnow style soft plastic. The tight and slender shape means…
Storm Hit Shad Soft Plastic Lure Built with super-soft bodies for extremely responsive action the Hit Shad features dual-injected and highly detailed, printed patterns. The Hit Shad has a slow body…
2 Inch Zman Stingerz Soft Plastics A plump little pin-tail jerkbait with a unique kicker tail. These are a great representation for guppies, tadpoles and many other aquatic bait species.
CHASEBAITS 4.25 inch (110mm) FLACID SHAD BAIT SOFT PLASTIC MINNOW STYLE FISHING LURES The Flacid Shad is unlike anything you have ever seen! Combining a Baitfish profile and our proprietary rolling…
5 Inch McArthy Jerk Minnow Soft Plastics Australian anglers love jerk minnows and the McArthy Jerk Minnow is a proven performer on species such as flathead, snapper, mulloway and pelagics. McArthy…
18cm Storm R.I.P. T-Bone Soft Bait The Storm RIP T-Bone is a superb lure, uniquely designed to reduce the weight by 30% compared to similar sized shads on the market, resulting in easier casting,…
Mustad Inkvader Octopus Soft Bait Lure Winner of the prestigious John Dunphy Award for Innovation at the 2019 AFTA Show, the Mustad InkVader is a revolutionary TPE octopus soft bait that is built to…
Mustad Inkvader Octopus Soft Bait Lure Winner of the prestigious John Dunphy Award for Innovation at the 2019 AFTA Show, the Mustad InkVader is a revolutionary TPE octopus soft bait that is built to…
Chasebaits Flexi Frog Soft Bait Lure Made from ultra-durable, floating TPE material, The Flexi Frog is perfect for skip casting. Pre-rigged on our custom 'Donkey Stopper" weedless hooks, it can be…
ZMan 5" StreakZ A pin-tail, pot-belly minnow that realistically imitates a darting baitfish. The pin-tail design allows it to sink quickly, while also allowing retrieve speeds from a slow…
Mustad Mini InkVader 4" Octopus Lure With Tenya Hooks Mini Ink Vaders were developed in response to requests for a smaller and more finesse Ink Vader to target shallow and still water fisheries.…
3.75 Inch Zman Goat Soft Plastics A step up from the Baby GOAT, the 3.75" GOAT adds size, bulk and casting weight to create a deadly surface presentation for barramundi, mangrove jack, Murray cod and…
Bite Science Mad Minnow Soft Plastics Fish go mad for the Mad Minnow! A lot of "Bite" Science has gone into the design and profile of this minnow style soft plastic. The tight and slender shape means…